Top 5 Platforms to Learn Digital Marketing
In today’s digital world, no business is complete without a good online presence. And to make an impact with its online profiles on the target audience, every business needs digital marketing. Today, most emerging companies are investing a lot of funds towards maintaining a trending and appealing digital presence. Right from the website to the social media and video platforms like YouTube, digital marketing is the need of the hour for modern business. So, it is not really a surprise that a career as a digital marketing expert is one of the most popular these days. Many students are flocking towards digital marketing courses and internships to get some experience in this new and on-demand career opportunity.
Are you also an ace of the virtual world, wanting to use your trend-savvy skills to professional advantage? Then digital marketing may be just the perfect career for you in this day and age. But before you can become a professional, a proper learning course may sometimes be necessary to brush up your skills and get you ready for that big interview. In fact, if you complete a properly certified course on digital marketing, it will enrich your resume as the recruiters will be sure of your solid experience and knowledge in the field.
So, without further ado, let us now introduce you to the top 5 platforms offering digital marketing courses online.
1. CareerFoundry Digital Marketing Program
CareerFoundry offers a free 5-day course for digital marketing. It is a short course, but also a well-regarded program. It provides both mentorship and job guarantee. Anyone interested in a career of digital marketing can apply for this course. After the free short course, there will be a paid program, which can be 4 months full time or 7 months part time.
In this course, industry experts will be working with the students to build projects that one can use in their digital marketing portfolio. This will give them enough experience under their belt before they walk into interviews. CareerFoundry also offers a job guarantee. After 180 days of completing the course, the learners are guaranteed a job in the digital marketing field.
The digital marketing course at CareerFoundry lets the students choose their own pace for learning. They can either take the course for 15-20 hours a week for seven months, or full time for 30-40 hours a week.
Website: https://careerfoundry.com/en/courses/become-a-digital-marketer/
2. LinkedIn Learning: Course to become a digital marketing specialist
LinkedIn Learning offers courses on various skills, from digital marketing to UI/UX design. The courses come in the form of online video tutorials. It is ideal for beginners who are interested in learning digital marketing, but not ready to commit to a paid program yet. While the content is free for video tutorials, there is also a subscription fee for more in-depth content.
The foundation course offers a collection of bite-size video tutorials. Each of them is about two hours long. Each course on the program will introduce a new digital marketing topic. Starting with some basics, the lessons then move on to search engine optimization (SEO), Google Ads, content, and social media marketing, etc. The course will offer enough insight to help you choose your exact area of interest.
Website: https://www.linkedin.com/learning/paths/advance-as-a-digital-marketing-specialist
3. Google Fundamentals of Digital Marketing
This is another well-known digital marketing course. It is ideal for beginners who want to commit a little time to learn about digital marketing. It covers 26 modules over 40 hours. This can be completed at the student’s own pace. This course offers a consistent experience that is ideal for small business owners or those who are looking for a career change. Google’s digital marketing course is produced by the company’s trainers. It explores the basics of digital marketing. Lessons range from content creation to finding success with basic analytics skills.
The course goes on with bite-size videos and quizzes to test the knowledge of the learner. The final test consists of 40 questions. Passing this course means you can get a digital certificate to enrich your resume. This course is accredited by the Interactive Advertising Bureau Europe and the Open University. The course is entirely free.
Website: https://grow.google/intl/uk/courses-and-tools/
4. Copyblogger Content Marketing Tools and Training
This is a course where the students can learn via email. It is friendly to both beginners and experienced professionals. The duration depends totally upon the choice of the students. It is a free course. As it is a content marketing resource, Copyblogger mostly looks for writers. If you are someone interested in digital content marketing and want to keep up with the latest trends, this course can be useful for you.
Unlike other courses that require a time commitment. You can sign up for Copyblogger to get 20 emails that explore various topics. These include content marketing, copywriting, SEO, keyword research, etc. While it is not a digital marketing course in the traditional sense, it is very helpful when it comes to keeping up with the new trends in the field.
Website: https://copyblogger.com/
5. SE Ranking Content SEO
This is a good course for those who have the basic skills in digital marketing and SEO, and want to expand their knowledge a bit more. This course is very easy to navigate, consisting of only 2+ hours. It is a combination of video lectures, which are followed by a practical component. The course ends with an online test which can earn you an SE certificate. The course instructor is an individual named Joe Williams. He presents all the materials in a very informative way. Feedback is welcomed regarding the teaching process and course content. The course gives you a free trial for a period of two weeks. This means that there is a lot of time for you to complete the course for free, without paying any subscription fee.
Website: https://seranking.com/academy/content-seo.html
These are the top 5 platforms on the internet to learn digital marketing. While all of these will give you ample knowledge and the basic skills needed, not all are certified courses. Choose your option based on whether you just want to learn for yourself or enrich your resume.
