Guest blogging or guest posting means the act of writing content for another company’s website. Guest bloggers normally write for similar blogs in their industry to get more traffic going back to their website. This boosts their domain authority (DA) by using outside links to high-authority domains. As a result, the credibility of their brand increases, and more people become aware of it. This helps them to build relationships with peers in the industry. The main thing about guest blogging that attracts so many businesses is that it offers benefits on both sides – for the guest blogger as well as the website that is hosting the guest content.
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Write for us – why guest blogging is gaining importance for your business
Guest blogging gives many benefits to any business that has a website. By writing for websites and sharing your suggestions and expert knowledge with other companies, you can establish yourself as an authority figure in your market. You can also get to build relationships with other thought leaders in the field. Most importantly, you can expose your brand to a totally new group of people.
Other than all this, guest posts written by other people on your blog will also help you to bring out new perspectives and fresh ideas that your customers can know about. Putting up guest posts on your own website is a great way to keep your readers engaged. This is because content written by other people can bring more variety to your page. You can even so the promotional boost that is given by your guest bloggers as they share their blogs with their personal networks, and it brings more people to your website.
Some blogs, like OpenView bring the major part of their content from the other leaders in a similar area. Even if you do not regularly write blogs on your website, guest bloggers can help you show new content to your readers without much extra time and effort spent from your end.
All you need to know before writing for guest posting sites
Before you start with your guest blogging tasks, make sure that you are clear about the purpose of your guest blogging journey. It is better to look for industry blogs by non-rival companies which will actually give real insight to readers about the issues they want to know more about.
Guest blogging can be done for the partner companies. This can be a part of your co-marketing plans. Writing guest blogs is a way to build relationships with other companies that you may want to partner with in the future.
You should also remember to do detailed research if you want to write a successful guest blog. Make sure that you are always avoiding any spam content that may go up on your website.
Finding writers who have knowledge in the area you are working with, that too within your market is very important in guest blogging. These writers should ideally be from a respected business background. Agree on aspects of the post and make sure that the message is in keeping with your personal interests.
Sometimes, guest blogging may also have a fast and negative effect n your company when the content does not suit your business, personas, and branding voice. In that case, you may have to consider other writers.
These are some of the things to look for before you offer to write guest blogs for a website or accept guest blogs from other writers on your website –
- Whether the blog or the blogger already has a group of followers who are actively posting comments on the blogs and sharing them with their folks
- Whether the blogger or the company has a Facebook or X account where they post their own blog posts regularly
- Do these websites have a high domain authority so that they can take up your SEO ranking?
- Is their industry expertise complementary to your own
Expert tip: When you are looking for blogs to publish on, look for a relevant industry keyword + “guest post”, “write for us”, or something else that matches your purpose. For example, if you want to write about inbound marketing, you could search on Google as –
- Inbound marketing guest post
- Inbound marketing guest post guidelines
- Inbound marketing write for us
- Inbound marketing seeking guest posts
- Inbound market guest post submissions and so on.
Top 10 Websites for Guest Blogging
It is clear that guest posting can give you a great boost online So, let us find out where to start! These are the top 10 best websites for guest bloggers
Guestpostingz
Here you can write about marketing, sales, education, finance, and customer service. It has a huge readership. The content posted here can help you to learn a lot about these fields.
Website: https://guestpostingz.com/
ClickUp
This is a website where writers can post on productivity and project management.
Website: https://clickup.com/
Entrepreneur
It is a famous website posting business-related content. Experts in entrepreneurship can consider writing for it.
Website: https://www.entrepreneur.com/
Techopedia
If you are interested in IT and technology, you can think about guest posting for this website.
Website: https://www.techopedia.com/
OpenSource
The writers here post about open-source software development. This can be a community where guest posters can get feedback to learn and improve their skills.
Website: https://opensource.com/
Outbrain
It is a unique website focusing on web advertising. If you have good ideas on advertising, you can post as a guest blogger here. You can also learn more about advertising from all the content posted.
Website: https://www.outbrain.com/
Wakelet
It is a content curation website. Here people find and share interesting content. You can use them for finding diverse areas that will inspire your writing.
Website: https://wakelet.com/
Edutopia
It is an educational foundation. It focuses on K-12 education. Here you can share teaching methods in your content if you have ideas about education.
Website: https://www.edutopia.org/
Clutch
It is a B2B ratings and reviews platform. Here you can share your expertise on B2B.
Website: https://clutch.co/
Hackernoon
It is a technology publishing website. It welcomes content on cryptocurrency, AI and startup advice.
Website: https://hackernoon.com/